Chamber News

Northern Roads Auto Group is excited to announce they have acquired Belleville Chrysler Dodge Jeep Ram (“Belleville Chrysler”) on April 1, 2024, a key milestone in their expansion strategy aimed at enhancing their footprint in the Ontario automotive market.

To commemorate this significant event, a ribbon-cutting ceremony was held on June 11th, with honoured guests including Belleville’s Mayor Neil Ellis, representatives from the local offices of MP Ryan Williams and MPP Todd Smith, and Past-President Dale Hoard of the Belleville Chamber of Commerce, along with representatives from the local media in attendance.

Luciano Butera, CEO of Northern Roads Auto Group, expressed his enthusiasm for the acquisition, stating "We are thrilled to welcome Belleville Chrysler into the Northern Roads family. This acquisition represents a strategic opportunity to extend our commitment to providing exceptional service and quality vehicles to the Belleville and surrounding communities. We look forward to building on the strong foundation that Belleville Chrysler has established these past 40 years and continuing to deliver an exceptional customer experience.”

The ribbon-cutting ceremony held on June 11th was a festive occasion, with local dignitaries and community members joining the celebration. The event highlighted the importance of the automotive industry to the local economy and underscored Northern Roads Auto Group's dedication to community engagement and growth.

Representatives from MP Ryan Williams and MPP Todd Smith’s offices each provided congratulatory remarks, and Mayor Neil Ellis also shared his support, commenting, “Congratulations to the team at Northern Roads and Belleville Chrysler on their official grand re-opening. It is great to see family-run businesses thriving and we are so pleased you have chosen Belleville for your new venture. We wish you all the best!”

Belleville Chrysler, now under the Northern Roads Auto Group umbrella, will continue to operate from its current location at 658 Dundas Street W, Belleville, ON. Customers can expect the same great service they have come to know and trust, now backed by the expanded resources and expertise of the Northern Roads Auto Group.